From Photocritic blog,

History of the website

The idea of Photocritic started in the late 90s: I had a grand idea of starting a photo criticism site, based on the Norwegian photo critique site, but aimed at an international audience, and on a far greater scale. I started looking into hiring a programmer to do the work, and started learning how to code myself as well. Soon, it turned out that the idea was a bit optimistic, and eventually I stumbled over a site called PhotoSIG, which had all the functionality I wanted from a photo criticism site.

By then, however, I had bought the domain, and I figured it was too good a domain to just ignore. I used it as my photography portfolio for a while. In 2002, I started out as a freelance photographer, and as it turned out, Photocritic was not used as a company name by anyone, and soon, Photocritic Ltd was born: